Nice Group Co., Ltd. is headquartered in Lishui City, Zhejiang Province. Our predecessor was state-owned Lishui 57 Chemical Factory established in 1968, and restructured into a joint-stock company in 1993. Nice Group was incorporated in 2001 and covers an area of 150 hectares with more than 10,000 employees. The annual output is 1,000,000 tons of detergent powder, 300,000 tons of soap and 250,000 tons of liquid detergent. All supplying products own independent intellectual property rights and brands. Consequently, the brands NICE and DIAO are recognized as China Top Brands and Well-known Trademarks, listed as flagship brands of the daily-use chemical industry, and the hallmark of Lishui City and Zhejiang Province.

The sales volume of detergent powder, soap and liquid detergent ranks first in the domestic market. Nice Group has taken the lead in Chinas washing industries since 2005.

Nice Groups superior R&D teams are outfitted with first-class testing equipment, advanced environmental protection facilities, cleaner production techniques, modern global production lines with qualified operators, digital control and management system ERP and integrated administrative regulations. We have 6 manufacturing bases and 55 sales offices as well as 3 overseas subsidiaries to cover both domestic and global markets.

With market as the orientation and customers as the focus, Nice takes the lead in acquiring ISO9001 Quality Management System and ISO14001 Environmental Management System certificates in home detergent industry.

Next year, sticking to the business concept Enhancing your life, Nice is forging our plans for the expansion of overseas market and striving to be a global excellent enterprise.